The $5 Billion Guitar Replacing The Mirage

“Las Vegas is replacing one of its most famous landmarks with a 660-foot guitar—but the tower is only half of a much larger transformation. Hard Rock International is rebuilding the former Mirage through a project that could cost as much as $5 billion. It combines a new 42-story Guitar Hotel with the retained Mirage tower, whose guestrooms, mechanical systems, interiors, and gold façade are being replaced. When complete, the property is expected to contain roughly 3,660 rooms, a 174,000-square-foot casino, major theaters, new pools, restaurants, nightlife, and meeting space. This video follows construction from the former volcano site into the original resort, explains why MGM sold the property, and examines Hard Rock’s unusual financial arrangement with VICI Properties. The larger question is whether the guitar can become more than a visual novelty—and whether the rebuilt resort can define this stretch of the Las Vegas Strip as successfully as The Mirage once did. Fair Use Disclaimer: This video contains copyrighted material used under the guidelines of fair use. The purpose of this video is to tell a story, and the content is transformative in nature. It is used for educational purposes, with the intention to inform and entertain viewers. All rights to the copyrighted material are retained by the respective owners. If you believe your work has been used in a way that does not fall under fair use, please contact me directly for resolution by emailing me at BuildCoreMedia@gmail.com!”